Eloawa is a sport clothing brand created by and for women.
Brand Design
✦ Why?
Context
Have you woken up one day and started looking more closely at your face, and noticed some kind of pimple or sign of aging from one day to another?
Have you ever wondered if you need to start a skincare routine because you're not in your teens anymore?
So on the next day, you decide to go to a store that everyone recommends for this kind of product, but you find out that there are too many products and brands, you don't understand any of those labels and get frustrated because you don't know what to choose.
These are my friends and family, and they also had found themselves in this situation.
Especially my friend Nacho, who someday asked me for my advice about what to buy, because he wanted to take better care of himself and his skin.
For context, he's an engineer who works in the sustainable energy sector and spends almost all his day under the sun.
✦ What?
The insights
So with this surged the question of "How could we make skincare more accessible for everybody?"
After researching on alike platforms, we found some opportunities for a new app, that could be your skincare personal assistant, with features like:
✢ Choosing country, city, and language
✢ Choosing a budget
✢ Acknowledge skin conditions
✢ Experiment date your products
✢ Calendarizing routines
✦ How?
The solution
Rutín is an app that collects all the information that it needs on the onboarding, and with your location of the place you live, suggests the best Morning and Night time skincare routine.
⚡️ Created crazy fast with